The Problem Is Real
It has been estimated that businesses will lose $16.4 Billion in advertising dollars due to fraudulent clicks. Ad fraud comes from invalid traffic, where unscrupulous individuals use bots to click on the ad. Some major advertising agencies are seeing up to 40% fraud. Our SEO Agency can install filters that not only block those bots, but give you detailed and accurate information about who is clicking on those ads. More than 60% of millennials use ad blockers. Those users do not show up in your Google analytics. We can show you who is clicking your ads or coming to your site. This will help you determine if your target audience is seeing your ads and help your business increase conversion rates.