Choosing the best SEO company can be a daunting task.
One factor is certain, the major bottleneck that most business owners face is finding a competent SEO company, one that can deliver the value they promise. Many businesses have realized just how important search engine optimization has become for taking their company to the next level. Some have experienced the pain of having a digital marketing agency that claims to do proper SEO but completely tank their rankings in the search engines. Or worse still, string them along for months on end with little to no results. The trust factor has become the biggest concern for businesses because finding the best SEO company can 10x your revenue! On the other hand, a marketer who claims to know proper techniques for boosting your rankings, can kill your website overnight if they try to use tricks or “black hat” strategies that just do not work today. What you desire is lasting results and a solid return on your investment.
So how does one know who to trust?
There are a few ways to vet the person you are entrusting your future business and potential website traffic to. First, look at the rankings this SEO expert has. Rankings are proof. They should not only be able to rank in their niche for many keywords, but should have proof of rankings in other niches that were specific to past clients. Non-disclosure agreements not withstanding, most SEO specialists are proud of the positions they have taken in the search results and will be more than happy to show you where they rank. If they can not readily produce rankings in the search results, then there is a good possibility that their SEO services will not be able to produce for your company either. Run away (or kindly thank them and continue your search). Second, look for the recommendations from their peers and past clients. Every business owner knows the importance of good customer feedback, and digital marketing is no exception. A simple check of their personal Linked In profile will give many clues. Does the profile look professional? Chances are they will be building many profiles for your company and if they can not get it right for themselves, how will your profiles look to potential customers ? Are there recommendations given for them and are they favorable? Many recommendations can be faked, but if they are good at what they do, the recommendations will be natural. If they all sound the same, chances are they doctored up their profile. Check out other social profiles for the business as well. Google+, Facebook company page, Yelp! listing, and even Twitter or Instagram can give you an inside look at how your SEO expert conducts their business.
Deciding to pull the trigger.
For most of us it comes down to a gut feeling. Eventually we have to make the decision. SEO is not going away. As a matter of fact, small businesses spent over $65 billion dollars on some form of digital marketing last year, and that number is expected to be $80 billion by next year. Make no mistake about it, this is marketing today. Print media is dead. Radio and television are still good for brand recognition, but when it comes to the consumer who wants it now, they search on mobile. Almost 40% of mobile searchers visited a business the same day they searched for a product or service. 68% of all search is done from a mobile device. You need a company that knows how people search, and knows what Google delivers to them. If you do your due diligence, the best Omaha SEO company is here.